CUSTOMLesson B2B-2 • Account Journeys
Account Journey Canvas
Unlike standard Meridian Journey, account journeys progress entire accounts based on aggregate buying group behavior.
Meridian Journey B2B — Account Journey Canvas
🎯 Account Audience: “Enterprise Trade”
↓
Buying Group complete?
Yes ↓
✉ Email to
Decision Maker
↓
✉ Email to
Influencer
No ↓
Wait 7 days
↓
🔄 Re-evaluate
↓
✅ Move to “Sales Qualified”
Role-Based Content Orchestration
Different messages to different stakeholders, all from the same journey.

Decision Maker Gets:

  • ROI calculator
  • Business case summary
  • Pricing overview
  • Executive testimonials

Influencer Gets:

  • Technical comparison
  • Integration architecture
  • Feature deep-dives
  • Peer reviews

Champion Gets:

  • Internal pitch deck
  • Objection handling guide
  • Success stories
  • Quick-start resources

End User Gets:

  • Product demo invite
  • Getting started guide
  • Training resources
  • Community access

This is what Sendwave can’t do

Sending the same email to an entire account is a waste. B2B Edition sends the right message to each stakeholder role based on where the account is in the buying journey.

Account-Level Wait & Progression
Account Journey — Engagement Thresholds
Stage: Awareness
↓
Send educational content to all roles
↓
Wait until 3+ members engaged
↓
Stage: Evaluation → send comparison content
↓
Wait until Decision Maker engaged
↓
Stage: Qualified → notify sales team

Convoy Engine executes behind the scenes

The canvas is in B2B Edition UI, but email sending, lead scoring, and workflows run in your connected Convoy Engine instance. Data syncs via the MDP source connector.

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Account Journey Canvas
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Role-Based Content
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Engagement Thresholds