CUSTOMLesson MJ-3 • Audience Entry
Audience Entry Conditions
Four ways profiles enter a Meridian Journey. Each maps to a specific Sendwave pattern.

⚡ Unitary Event

  • One person at a time
  • Triggered by behavior
  • Real-time entry
  • Sendwave: Flows

📋 Read Audience

  • Entire segment at once
  • Scheduled (daily/weekly)
  • Batch processing
  • Sendwave: Campaigns

🔄 Audience Qualification

  • Real-time segment change
  • Enters/exits a segment
  • Instant qualification
  • Sendwave: Win-back, tier changes

🔌 API Triggered

  • External system calls API
  • Server-side triggers
  • CRM/ERP events
  • Sendwave: Webhooks
Unitary Event: Your Most Common Type
This is how you rebuild most Sendwave flows.
Meridian Journey — Unitary Journey Canvas
⚡ Event: profile.created
❓ Has loyalty account?
Yes ↓
✉ Welcome + Loyalty
No ↓
✉ Welcome Standard
⏲ Wait 3 days
📱 Push: Complete Profile

Key advantage over Sendwave

The condition node checks the full MDP unified profile — loyalty data, web behavior, purchase history. Sendwave can only check its own profile data.

Read Audience & Qualification
Read Audience Journey
📋 Read: “Holiday Segment”
Every Tue & Thu at 10am
✉ Promo Email
All qualifying profiles enter at once
vs
Audience Qualification
🔄 Qualifies: “Lapsed 90d”
Real-time, as they qualify
✉ Win-Back Email
One person at a time, instantly

The Sendwave mapping

Scheduled campaigns → Read Audience. Win-back flows triggered by time-since-purchase → Audience Qualification (fires the moment someone enters the lapsed segment).

Complete Entry Type Mapping
Sendwave Welcome Series
⚡ Unitary: profile.created
Sendwave Abandoned Cart
⚡ Unitary: cart.abandon
Sendwave Promo Campaign
📋 Read Audience (scheduled)
Sendwave Win-Back
🔄 Qualification: lapsed segment
Sendwave VIP Tier Change
🔄 Qualification: tier segment

Get this mapping right

Wrong entry type = journey fires too often, not often enough, or at the wrong time. Document this mapping for every Sendwave flow before you start rebuilding.

0:00
0:00
1/4
1
Four Entry Types Overview
2
Unitary Event Journeys
3
Read Audience vs Qualification
4
Complete Sendwave Mapping