This training portal was built specifically for the Helix team supporting the Cordova & Co. implementation. It combines Meridian's official product tutorials with custom strategy content tailored to your engagement — including the Sendwave migration, multi-brand identity architecture, and buying group evaluation for Cordova's trade account segment. Watch, pause, build in your sandbox, repeat.
Tasks Done
Quizzes Passed
Lessons Done
XDM schemas for multi-brand, B2B+B2C identity architecture, data ingestion, segment builder
Journey canvas, email config, audience entry, complete Sendwave-to-Meridian Journey migration framework
Buying group orchestration, account journeys, Cordova trade account architecture decision
Review all exercises, finalize Cordova architecture recommendation, confirm readiness for client kickoff
Each lesson has Meridian videos and custom walkthroughs. Watch them, then open your sandbox and complete the green checkpoints. Finish the knowledge check before moving on.
The foundational data layer for the Cordova implementation. Schemas, identity, ingestion, and segmentation.
Meridian's tutorials show single-schema creation. For Cordova's B2B + B2C hybrid with 50K profiles across three brands, you need an architecture strategy.
Watch the Meridian videos above, then open your sandbox and complete these steps.
Two identity resolution paths that must coexist. This walkthrough covers the three-part solution.
Three ingestion methods, each for a different use case.
Design distinct audience families for both B2C consumers and B2B trade accounts.
Watch the walkthroughs, pause at each checkpoint, and build in your sandbox. Complete all tasks and knowledge checks before moving to the next lesson.
Orchestrate personalized journeys for Cordova. Includes the Sendwave-to-Meridian Journey migration framework.
Phase 1: Audit — Catalog every Sendwave flow/campaign. Classify: migrate, improve, or retire.
Phase 2: Data Migration — Export profiles + engagement history + consent + suppressions. Map to XDM. Batch ingest.
Phase 3: Infrastructure — Subdomain delegation, DKIM/SPF/DMARC, IP warming (2-4 weeks).
Phase 4: Rebuild — Recreate flows as Meridian Journey journeys using correct journey types.
Phase 5: Parallel Run — Dual systems, progressive volume shift, cutover when metrics match.
These lessons cover Meridian Journey B2B — watch the custom walkthroughs, build in your sandbox, and complete the knowledge checks. The final lesson includes your architecture recommendation deliverable.
Evaluate buying groups and account journeys for Cordova's B2B trade portal segment.
Four components for buying group orchestration, plus the critical Convoy Engine dependency.
Three architecture options scored against four evaluation criteria.
Complete all modules before attempting. 20 questions covering Meridian Data Platform, Meridian Journey, and Meridian Journey B2B. You need 16/20 (80%) to earn your accreditation. One question at a time — take your time.
One question at a time · 80% to pass · All modules